Our main market
A reliable and actual data set is essential for a solid strategy. Market-, site analysis and systematic research are therefor the fundament on which our decisions are based.
1st factor of success:
Continously increasing demand
The DACH region – especially Germany is one of the most popular travel destinations of Europe not only for the citizens themselves but also for international guests. In 2014 Germany had 420 million room night, Austria 140 million and Switzerland 35.5 million. The amount of room nights is increasing within the whole region and the international number of guests has a growing impact on that positiv development. Only in 2016, international guests generated a volume of over 80 million room nights in Germany. According to the World Tourism Organization of the United Nations (UNWTO) the number of room nights will also increase in 2017: It is expected that the international movement of travelers will increase another 3 or 4 percent in 2018.
*Quellen: GCB German Convention Bureau e.V., Statistisches Bundesamt, Austria Tourismus, Swiss Tourism. UNWTO August 2017
2nd factor of success
Professional marketing and interntional booking systems
The hotel concepts of our franchisors are geared to domestic as well as to foreign travelers. Being a part of IHG, Hilton and Marriott, our hotels benefit from the international marketing- and distribution channels of the major hotel chains in the world. Due to the interconnectedness of international booking channels our hotels are easily bookable and preferred address for international guests visiting the DACH region.
3rd factor of success:
Structural change within the hotel business
Germany, Austria and Switzerland are hotspots for the branded hotel business because internationally compared, the industry´s big names are clearly underrepresented.The structural change within the hotel business has been inroduced yet and because of the decrease in the private hotel business, the international hotel business´s way into the market is paved. And we know where these chances are given and how to use them.
„We strongly believe that hotelmanagement is more than good revenue. First-class products and best employees are our key to success. With passion and competence.“
Matthias Koerber and Ulrich Enzinger
Managing Partners and Owners
What we offer:
Hotels are our core business. We know how they work, we know the relevant growth market and are preferred partner of international leading hotel groups. As an awarded operator in the segment of branded hotel business within the german speaking region, we are on a growth curve. Also investors, who are looking for attractive opportunities of investment within the hotel business, get great opportunity sets.
With the on hand brochure we invite you to get a first picture of the growth prospects of the German speaking hotel market and give you the opportunity to get to know tristar´s approach of investment and the qualified work of our experienced team. By the way: in 2017 tristar got into the investment Ranking of Treugast Solutions Group for the first time and – as a newcomer – was rated BBB.
Counts. Data. Facts.
turnover (net) 2017