The German, Austrian and Swiss hotel markets are poised for sustainable growth.

Our core markets

Having reliable and current information is essential for developing a solid strategy. Market and site analysis as well as diligent research form the foundation on which our decisions are based.

1st success factor:

Continuously increasing demand

Tourism is a growing global industry, with cities showing a particularly strong upward trend. The DACH (Germany-Austria-Switzerland) region is one of Europe’s most popular travel destinations, the growth being fuelled by both domestic and international travel.

In 2018, a total of more than 477.6 million overnight stays were registered in Germany, 150 million in Austria and 38.8 million in Switzerland. In Germany, international guests generated over 82.7 million overnight stays in 2018 alone. In the same year, the UNWTO reported over 1.4 billion international arrivals globally. *

*Sources: GCB German Convention Bureau e.V., Statistisches Bundesamt, Austria Tourism, Swiss Tourism, UNWTO August 2018, Statistika

2nd success factor:

Professional marketing and international reservation systems

The hotel concepts of our franchisors cater to the needs of both domestic and foreign travellers. Being a part of IHG, Hilton, Accor Hotels and Marriott, our hotels benefit from the international marketing- and distribution channels of the major hotel groups worldwide. Due to the interconnectedness of international booking channels our hotels are easily bookable and are preferred by international guests visiting the DACH region.

3rd success factor:

Structural change within the hotel business

Germany, Austria, and Switzerland are especially attractive for the branded hotel business because of the relative underrepresentation of the industry’s big names in an international comparison. The structural change underway in the hospitality industry, which coincides with a decline in private hotel businesses, provide international hotels with a clear opportunity. We are aware of these changes and the opportunities they present, most importantly, we know how to use them to our advantage.

„We strongly believe that there is more to hotel management than just high revenues. First-class products and the best team are our key to success, as are passion and competence. “

Matthias Koerber and Ulrich Enzinger
Managing Partners and Owners

What we offer:

Growth perspective.

Hotels are our core business. We know what makes them work well and we can identify market opportunities. As a preferred partner of leading international hotel groups and an award-winning hotel operator in the German-speaking region, we are on course for continued, sustainable growth. The combination of these factors allows us to open attractive opportunities for investors.

With the attached brochure we invite you to get acquainted with the growth prospects of the German-speaking hotel market as well as tristar’s approach to new projects and the work of our experienced team. By the way: tristar GmbH received the rating A of the investment ranking of the TREUGAST Solutions Group in 2021 despite Corona.